Google Search Console is a free tool for monitoring your website’s search performance. Signing up for it is completely free and is something every local business owner should use. Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile. Let’s bring things to a close with a few local SEO tools you may find useful. To expand this list, use the service keywords as “seeds” to find more services people are searching for.įor example, if we plug the services above into Ahrefs’ Keywords Explorer and check the Matching terms report, we see keywords like: Here’s what that can look like for a plumber: This will help you maximize your presence for queries your customers are searching for. But others will search for queries relating to specific services like “drain unblocking.”įor that reason, you should begin by brainstorming and listing the services you offer. Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing “plumber” into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are “map pack” results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. In short, customers are searching for your business. ![]() 28% of searches for something nearby result in a purchase.78% of people who search for something nearby on their phones visit the business within a day.30% of all mobile searches are related to location.Local SEO is important because many people use search engines to find local businesses. These searches take place on many search engines, but local SEO focuses on optimizing for Google users. Local SEO is the practice of improving your online presence to get more business from local searches. First, let’s explore what local SEO is, why it matters, and how it differs from “regular” SEO.
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